Blog

For years, design has been treated as a supporting role — something that comes after decisions are made, strategies are set, and plans are finalized. In 2026, that mindset no longer works. I approach design as a business strategy, not a visual afterthought. When design is intentional, it directly influences

When design projects go smoothly, it’s magic — ideas flow, visuals click, and everyone feels in sync. But when communication breaks down, that same magic can vanish fast. The truth is: great design depends on great feedback. As a designer, I’ve learned that collaboration is what makes or breaks a

Every November, business owners and creatives start saying the same thing: “Next year, I’m going to refresh my brand.” But too often, those goals sound more like vague resolutions than actionable plans. “I’ll post more,” “I’ll update my website,” or “I’ll rebrand sometime next year.” And then life happens. January

The end of the year is a great time to reflect on what your brand looks like—and more importantly, how it’s working. As you start setting goals for 2026, now is the moment to clean house, align your visuals with your strategy, and ditch what’s no longer serving you. Think

Another year is winding down. Your inbox is about to be full of “thank you” emails, templated holiday messages, and maybe even a few branded cookie baskets. But here’s the truth: most of it is forgettable. If your brand is putting a bow on the year with generic gifts and

Why your brand might feel “off” — and what to do about it As a designer, it doesn’t take me long to know when something isn’t quite right. In fact, within the first five seconds of looking at a brand—whether it’s a website, a flyer, or a social post—I can