Blog
Why a Cookie Basket Isn’t Enough: Design That Makes an Impact at Year-End
Another year is winding down. Your inbox is about to be full of “thank you” emails, templated holiday messages, and maybe even a few branded cookie baskets. But here’s the truth: most of it is forgettable. If your brand is putting a bow on the year with generic gifts and
Design Red Flags I Can Spot in Five Seconds or Less
Why your brand might feel “off” — and what to do about it As a designer, it doesn’t take me long to know when something isn’t quite right. In fact, within the first five seconds of looking at a brand—whether it’s a website, a flyer, or a social post—I can
Brand Guidelines Infographic by Brandon D Hunt
Your logo might be the face of your brand—but without the right foundation, even the best design can fall short. That’s where brand guidelines come in. From color palettes and typography to logo variations and imagery, having a clear, consistent visual identity helps build trust and recognition across every channel.
Fall Launches Start Now:Why Smart Brands Design Q4 Campaigns in Summer
Yes, it’s still summer. But if you’re in marketing or events—you’re already living in October. Here’s the reality: the brands that show up with polished, high-impact campaigns in Q4? They didn’t start planning in September. They started now. And if you’re waiting until leaves start to fall before thinking about
What HBO Taught Us About Branding Mistakes — And How to Bounce Back
Rebrand. Rebrand. Rebrand again. If you’ve been watching the streaming wars unfold over the past few years, you’ve probably noticed the wild ride HBO has taken with its brand. From HBO Go to HBO Now, then HBO Max… and then just Max. And now? We’re back to HBO Max. Confused?
3 Reasons Your Brand Might Not Be Trustworthy —From a Graphic Designer’s Perspective
As a graphic designer, I’ve worked with businesses at every stage of their branding journey. One thing I’ve learned? A brand is only as strong as the trust it builds. Trust isn’t just about delivering a great product or service—it’s also about how your brand looks, feels, and behaves in