Brandon D Hunt was recently honored to collaborate on a project to design a unique booklet. This project demanded a unique blend of creativity and technical expertise to produce an interactive, user-friendly digital manual. The following case study delves into the project’s objectives, design requirements, and the remarkable results achieved through this partnership.
Let’s explore Brandon’s creative process and how he worked closely with the client to overcome challenges, implement creative solutions, and ultimately achieve success.
Project Genesis and Goals
From Brandon’s perspective, the creative process began with understanding the client’s vision and objectives for the manual.
The client, a global NGO, aimed to create a comprehensive, easily digestible digital asset that could serve as a crucial resource for their target audience. The design objectives were to ensure the guide was:
- Highly interactive with seamless navigation.
- Informative and structured for easy comprehension.
- A blueprint for industry assets.
Design Requirements and Collaboration
Understanding and adapting to the client’s design requirements was a crucial step for Brandon in ensuring the final product met their expectations.
At the project’s outset, the team had clear graphic design requirements and brand standards. They needed an interactive PDF with navigation on every page, allowing users to jump effortlessly between sections. While this PDF would be used digitally most often, it also needed to be set up in a way that would print easily and still be usable. The interactive navigation was set up so that it would show on screen but would not print, therefore saving quite a bit of wasted ink.
“We presented our ideas to Brandon and he ran with them. When we hit hurdles, he offered possible solutions. Not only did he create a visually appealing document, but he offered ways to enhance navigability and readability,” shared a representative from the client organization.
Working Relationship and Experience
Brandon values collaborative partnerships immensely, and his work with this organization exemplified a productive and creative working relationship.
According to the client, Brandon is a reliable creative partner and easy to work with. “As a sounding board, he is straightforward and honest. As a designer, he is willing to try new things and push the envelope,” they said.
Selection Criteria
For Brandon, being chosen for this project was an affirmation of his past work and his reputation for delivering high-quality designs.
We asked the NGO what factors led them to choose Brandon D Hunt as their graphic designer, to which they explained that their long-lasting relationship was a crucial factor. “When we want our projects to be more than a standard PDF, he is an obvious choice.”
Expertise and Contributions
Brandon’s expertise in graphic design was pivotal in bringing the project to fruition, providing modern solutions that enhanced the booket’s effectiveness. Throughout the project, Brandon demonstrated a deep understanding of the client’s vision and requirements. He consistently offered creative and practical solutions, ensuring the final product was both visually appealing and highly functional.
Brandon’s talent for thinking outside the box enabled him to address complex design challenges with unique approaches. His responsiveness to feedback and willingness to experiment with new ideas ensured that the project remained on track and aligned with the client’s goals. By meticulously refining the interactive elements and overall layout, Brandon created a document that was not only easy to read but also engaging and informative.
Feedback and Impact
For Brandon, receiving positive feedback from the client and other stakeholders was a testament to the project’s success and the collaborative effort behind it.
“Our recent collaboration with Brandon was praised by peers and the target audience for its visual appeal and navigability.”
Results
The creative process culminated in a product that not only met but exceeded goals, providing a user-friendly, interactive digital resource for their target customer.
The feedback from stakeholders highlighted the asset’s visual appeal, reinforcing the project’s success.
Learnings
Reflecting on the project, Brandon emphasized the importance of a collaborative approach in graphic design to deliver a high-quality, impactful product.
This project underscored the importance of a collaborative approach in graphic design. Working closely with the client’s creative team, Brandon D Hunt was able to transform a complex document into an accessible and visually engaging resource. The success of the manual demonstrates the value of innovative design solutions in enhancing user experience and achieving project objectives.
By focusing on user-friendly navigation and clear visual communication, Brandon D Hunt successfully delivered a high-quality, impactful design for his client. This case study highlights the importance of creativity, technical skill, and collaboration in graphic design projects.
Learn more about this, and other projects here: https://brandondhunt.com/portfolio/
