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Yes, it’s still summer. But if you’re in marketing or events—you’re already living in October. Here’s the reality: the brands that show up with polished, high-impact campaigns in Q4? They didn’t start planning in September. They started now. And if you’re waiting until leaves start to fall before thinking about

Rebrand. Rebrand. Rebrand again. If you’ve been watching the streaming wars unfold over the past few years, you’ve probably noticed the wild ride HBO has taken with its brand. From HBO Go to HBO Now, then HBO Max… and then just Max. And now? We’re back to HBO Max. Confused?

As a graphic designer, I’ve worked with businesses at every stage of their branding journey. One thing I’ve learned? A brand is only as strong as the trust it builds. Trust isn’t just about delivering a great product or service—it’s also about how your brand looks, feels, and behaves in

In today’s fast-paced digital world, it’s easy to get caught up in the latest social media trends. Trending audio clips, viral challenges, and aesthetically pleasing templates flood our feeds, making it tempting to jump on the bandwagon. But before you hit “post,” ask yourself: Does this truly align with my

When planning an event, the details matter. From the first invitation to the final thank-you message, every piece of creative and design material plays a role in shaping the attendee experience. Whether your event is invite-only or open to the public, a well-thought-out creative strategy ensures engagement, excitement, and a

Branding is more than just a logo or a color palette—it’s the heart and soul of your business. A strong brand builds trust, creates recognition, and fosters customer loyalty. But even the best businesses can make critical branding mistakes that hold them back. Here are three common branding mistakes—and how