Carnrie Trading, a local distributor of Matco Tools, recently approached me for a new logo design. Their vision was clear: they wanted the logo to prominently feature the Matco Tools icon, framed by kudu horns and barbed wire. Delving into the creative process, I sketched out multiple iterations, carefully balancing the prominence of the kudu and barbed wire elements. While we retained the essence of the Matco Tools icon, we repositioned it within a shape that conveyed the sense of being ensnared in barbed wire. After refining the initial sketch, I polished the design and incorporated typography to complete the logo. To ensure versatility, we created two additional versions: one optimized for dark backgrounds and another in a single, solid color.
