Electronic Imaging Materials, Inc. (EIM – barcode-labels.com) is a family-owned label manufacturing company. They are known as THE label experts. While the labels they create are cutting edge and capable of great things – their website had fallen behind technology wise and was in need of a major overhaul. I worked with the great team at Paragon Digital Marketing to design (for them to build) a new site for EIM that took a fresh approach to the user experience. A major focus was the reorganization of the site to make it easier for visitors to understand what EIM offers as well as easily find what they are looking for. We also streamlined their existing brand elements for a more cohesive look and feel throughout the new site.
This project was done in collaboration with Paragon Digital Marketing.
