Henry Griffith (henrygriffithllc.com), a new jewelry service in Atlanta, is proud to announce its brand launch. They reached out to me for logo design, as well as to create their stationery and website. The goal for their logo design was clear: a clean, modern look with a text-based approach—no icons or extra graphics.
One of Henry Griffith’s main customer groups includes people purchasing jewelry for engagements and weddings. This got us thinking about how most jewelry purchases represent a gift or gesture, symbolizing a personal connection. With that in mind, I focused on creating a logo design that reflects connection. The “y” and “f” are visually linked, with the dot of the “e” representing a gemstone. This design choice reinforces the personal connection Henry Griffith builds with its customers.
Here you can see the main logo, along with two variations showing it on dark backgrounds and in solid color. Additionally, there are sample business cards to illustrate how the logo design works in real-world applications.
