This is a direct mail piece I designed for Pollock Communications and their client, Unilever. This piece was sent out to a number of Registered Dietitians to inform them of the some of the surprisingly healthy nutritional content of a variety of the Unilever snacks and desserts as compared to alternatives. We had a limited budget, so to make a big impact on the recipients we made the piece as large as possible while still receiving the standard postage rate.
The piece contained charts of nutritional information as well as comparisons to other deserts and a wealth of further information. To gauge the effectiveness of the mailer we also included a perforated Business Reply Card with a survey the recipients could fill our and return to be entered into a drawing for a variety of prizes. We also included a QRCode and website where the survey could be filled out online for a faster and more economical response.
This piece was done for Unilever through Pollock Communications.
