This infographic booklet was designed for Videa (videa.tv) to help explain some of the challenges and concerns of TV advertising buying at the national level. The book is 18 pages long and was done in collaboration with Videa’s internal communications team and the creative writing talents of ClearWing Communications. The contents of the book were drawn from an industry-wide survey that was conducted and the results of which were tabulated and transformed into pages of infographics that tell the story of how television advertising buying is changing in the face of new technology.
