Core Strategic Solutions offers business consulting to help you strategize optimizing you and your team. As a relatively new business, they were in need of a fresh, new logo to give their brand a professional yet exciting new identity. We worked together to create a logo and brand elements that were in harmony with the philosophies that are the focus of their workshops and seminars. The logo itself serves as a tool to help explain some of the paradigm shifts they discuss with their clients. This both helps them talk about big concepts in a clear way with visual examples, as well as tie the identity of the company to its philosophy and strengthening the brand. We created the main logo as well as alternate versions for when the logo is used against a dark background, as a solid color and a horizontal option as well. As part of the development of the brand, we explored how the logo and supporting elements might be used on letterhead, business cards, the website and social media. You can learn more about Core Strategic Solutions at: corestrategicsolutions.com.
