The Crux Alliance (cruxalliance.org) founded in 2018 to support the rapid adoption of ambitious, forward-thinking climate policies, recently participated in COP30 (the United Nations Climate Change Conference) in Brazil. To support their presence at this major global event, I worked with their team on a strategic banner ad design campaign that ran in Brazil’s largest newspaper throughout the conference.
The goal of the banner ad design was to clearly communicate Crux’s role as a unique, global alliance positioned to drive meaningful change in green energy policy. We created a series of banner ads with varied messaging, all centered on the same core idea: Crux’s ability to make a significant impact on climate initiatives worldwide. This approach allowed the campaign to stay cohesive while keeping the messaging fresh and engaging across multiple placements.
Because the ads were running in Brazil during an international conference, each banner ad was designed in both Portuguese and English. This bilingual banner ad design ensured accessibility for local readers while also reaching the global audience attending COP30. The final campaign balanced clarity, consistency, and impact—helping Crux Alliance amplify their mission on an international stage.
