JPMurphy Realty is an exciting, new real estate firm focusing on a very niche market. The new firm represents builders of new homes and helps sell them to new home buyers, primarily in the Atlanta market. They are new on the scene and needed a new logo that communicated what they do AND captured the professional and honest approach they take to selling homes. They came to me with an idea of what they’d like to see and while we tried that, we also explored additional ways to interpret that initial concept in different ways. What you see here is the end result of one of those explorations that we all agree just worked perfectly to achieve what they wanted and communicated their brand the best. You can see here the large, main logo as well as the reversed version (to be used on dark colors) and the single, solid color version. Also included are examples of business cards and a yard sign which turned out great!
