My new client, Loyal (loyalhealth.com) recently contacted me to design some very high-end invitations to several exclusive dinners they were hosting while their team was attending a trade show in Chicago. The three dinners would be held at both the world-famous Alinea and Girl and the Goat in Chicago. These dinners would be invitation-only events and only a small number of guests would be able to attend. The team at Loyal identified the trade show attendees that they wanted to target and we set up to create some luxury invitations to send to them. The photos here show the three different invitations we created for the three different dinners. Each invitation featured variable data printing so that they displayed the recipients first name, nice and large, on the invitation. The invitations themselves were printed on pearlescent paper and featured gold metallic in the square line around the edge of the card as well as in the phrase “join us” written in the script font and displayed over one of the glamour shots from the restaurant. Additionally, we printed the accompanying envelope on a matching pearlescent paper. The whole piece came together beautifully and really help convey to the recipient what an exclusive and luxurious event they were invited to.