Bridge Body (bridgebody.com) — formerly known as Solstice Clinic + Training Center — had an exciting opportunity to rebrand themselves as a new, independent center for physical therapy, individualized fitness and performance sessions and nutrition services. I recently had helped them design and build a new website as that was an immediate need when they became independent and we established some initial branding – fonts and colors – during that process. We had an idea of what we wanted in terms of style, voice and tone with the new brand but still had to develop the specifics. The first step in that of course was creating a new name. We enlisted the creative and talented folks at ClearWing Communications to help with the naming. Once the name was decided one, the logo development process started immediately. After several rounds of designs and revisions, we settled on the new logo you see here. It’s bold but approachable, energetic but not aggressive, it looks modern but not too trendy. You can here several variations of the logo showing what it looks like in it’s most common state, what it looks like without the tagline, what it looks like on dark colors, and as one solid color. I also designed a consolidated social media icon that is the upward lines and the stylized lowercase “b.”
Additionally, you can see how the new logo and brand were carried across several printed pieces including the new letterhead and business cards. We also updated the rack cards that the clinic uses as Services and Rate sheets. In all of these examples, you can see how the elements from the new logo were carried throughout. The new pieces all feature a very limited palette, relying heavily on the gold, orange and dark blue of the logo. The four upward lines are also used as an accent pattern to visually join the pieces together.
Since the clinic has a physical presence, it was important to get this new brand displayed on the outside of their office as well. I designed environmental graphics to go on all of their outside windows to showcase the new logo, new messaging and contact information. Again, the four lines were used to unite all the windows and make a big, bold impression with the new look.
“I own a small health care/fitness business and I recently hired Brandon for a rebranding. He exceeded my expectations in every way. His communication is clear, his demeanor is professional yet warm, his work was impeccable, timely and modern. My rebranded business is now flourishing and I attribute the success all to Brandon. If you are looking for a creative designer and a genuinely good person, congratulations you have found him!” — Audrey Jones PT, DPT, OCS, Owner and physical therapist at Bridge Body Clinic + Training
