Just Buy The Product (justbuytheproduct.com) is a new online retailer / E-commerce site that is focused on selling hand-selected products in various categories. The company will be selling only the best products at the best prices allowing the consumer to eliminate much of the frustrating research and comparison shopping that happens online. The brand personality is stylish, trendy and smart. Part of the process of creating this brand identity was creating a logo mark that would also work for the three brand categories of the online store as well. Those are: Home, Active Male and After Dark. You can see in the image how the main logo has been adapted for each of these different sections of the store. Each has their unique mark, signified mostly by their individual colors schemes, but also all appear as part of the same family. The main logo will be used through the E-commerce website while the category logos will each be used in their respective section. Also included in the image here you can see several pages from the brand guide that was designed and developed to help keep the brand’s look clear and consistent whenever it is used.
