Klem Group (klemgroup.com), a premier representative of high-end interior and exterior furniture brands for hospitality and commercial projects, hosts an annual customer appreciation event to celebrate their clients and partners. This year, they wanted to elevate the look and feel of the celebration and asked me to create cohesive, high-impact graphic design for events that reflected both their brand and the venue’s sophisticated atmosphere.
Designing for the Experience
The event was held at a luxurious local restaurant that Klem Group had previously furnished. The space featured a stunning lighting installation made up of three illuminated, overlapping circles—a perfect design element to build the event’s visual identity around. I drew inspiration from this feature, pairing its clean circular motif with the restaurant’s warm, inviting color palette to create a distinctive event aesthetic.
A Unified Visual System
Once the central look was established, the event graphics carried through every touchpoint: the “Save the Date” email, formal printed invitations, and all onsite signage. From the welcome boards and sponsor acknowledgments to the check-in table displays, every piece shared the same cohesive design system. Even the PowerPoint presentation, which highlighted the premium brands represented by Klem Group, followed the same visual theme—ensuring a seamless and elegant experience from start to finish.
Impact Through Design
This project showcases how thoughtful graphic design for events can transform a single evening into a branded experience. By tying every visual detail together—from invitations to interior displays—the design not only enhanced the event’s sophistication but also reflected the quality and creativity that define Klem Group’s work.
