Monthly email newsletters are a powerful promotional tool and a great way to build community around your brand. The Klem Group (klemgroup.com) started their newsletter as an experiment, and it quickly became a hit with their clients. After managing it themselves for a while, they asked me to refresh the design and take it to the next level with professional graphic design.
With their proven success and plenty of insights on what worked, I analyzed several recent issues to create a new, streamlined design. The updated newsletter made content easier to read, incorporated stronger branding, and highlighted key initiatives in every issue.
A major priority for the new graphic design templates was usability. I built the templates to ensure their internal team could easily update and send out newsletters each month. The result? A visually engaging and efficient tool to keep their audience informed and connected.
