The success of the ShakesBEER series led Alley Stage (alleystage.com) to expand into a full season of shows, and they reached out to me for graphic design support to promote the entire lineup. Previously, they had only hosted one-off performances, but with the shift to a full season, we needed to rework the visual branding. The goal was to transform the “ShakesBEER” lockup into a banner-like graphic to consistently frame and highlight the title or theme of each play. Each production was given a distinct graphic treatment, ensuring a unique design for every show. Below the season graphics, you’ll find a preview of the full season’s design as well as the updated “ShakesBEER” lockup. At the bottom are the promotional materials I designed for one of the shows, “As You Like It.”
