True North Granola was started by two former educators and has been making delicious and wholesome granola in Vermont since 2006. As their business has changed over time, they were ready for a new website and they reached out to Paragon Digital Marketing who brought me in on the project as the design lead. True North had some established branding on their packaging that we needed to bring in to the website as well as incorporate the wide range of colors that were used to differentiate their various products. We also increased the usage of great food photography to really celebrate their product and to help communicate how natural and healthy it is. Of course, the website also needed to be user-friendly and responsive, making it easy for all to shop for their favorite varieties. My role in this project was design only and the website build was done by the amazing team at Paragon Digital Marketing.
This project was done in collaboration with Paragon Digital Marketing. You can view the live website at: truenorthgranola.com
