To help promote the use of Unilever’s buttery spreads for holiday baking, we designed and mailed this holiday mailer to Registered Dietitians throughout the country. The outside of the mailer was made to look like a gift and played off of the current “Good to Know!” campaign. Opening up the mailer reveals information about the different spreads as well as three recipe cards inserted into slots on the right flap. Off of the left side of the left panel we also had a detachable business reply card where our recipients could request more information as well as some great coupons. The use of metallic ink in addition to four color process really gave the piece some additional sparkle as well.
This piece was done for Unilever throughPollock Communications.
