This folder and flyer design was done for Floristique, a unique florist in Suwanee, GA, to promote their wedding and event floral services. The flyer is an oversized postcard to be handed out at conventions and used as a promotional insert in mass give-aways. The folder is a more complex piece used only when the Floristique team is meeting with a client to present a concept or plan for an event. The folder has an additional four-page insert at the front so that it doubles as an oversized brochure ending with the folder pocket and business card holder in the back. This approach helps Floristique stand out from the competition by giving their clients something that sets them apart and continues to promote the Floristique brand and proposition even after the initial meeting.
