Campaign Logo & Major Gifts Brochure
Design work that serves a meaningful cause carries a particular kind of weight — and this project was a powerful reminder of that. Families First (familiesfirst.org) is a Georgia-based nonprofit with a deep and proven commitment to strengthening family resiliency through behavioral health, navigator services, and parenting and adoption support. When they approached me to create the visual identity and supporting materials for their new major gifts campaign, Navigating the Future, I was truly honored to take it on.
This is mission-driven work at its most direct: compelling big donors to make significant investments in an organization that changes lives every day. The design needed to be worthy of that ask.
The Campaign Logo
Every campaign needs its own identity, something that lives alongside the parent brand while feeling distinct and purposeful. For Navigating the Future, the name itself pointed the way.
“Navigating” is a word rich with meaning. It speaks to direction, intention, and the confidence that comes from knowing where you’re headed. All qualities that resonate deeply with both the work Families First does and the vision a major gifts campaign needs to project. The natural creative anchor for the logo was the compass: a timeless symbol of guidance, forward movement, and finding true north.
The resulting logo pairs a carefully crafted compass illustration with the campaign wordmark, creating a mark that feels purposeful and polished — sophisticated enough for a major donor audience, and clear enough to communicate the campaign’s mission at a glance. This is a logo designed to open doors and invite investment.
The Major Gifts Brochure
A major gifts brochure is one of the most consequential pieces a nonprofit can produce. It isn’t handed to a casual supporter, it’s placed in the hands of someone who has the capacity and the consideration to make a transformational gift. Every word and every design decision has to earn its place.
The brochure makes the case for investing in Families First by doing what the best fundraising materials do: it connects the donor’s capacity to give with a vivid, credible picture of the impact that gift will create. The piece walks readers through the organization’s investment priorities — the specific areas where major gifts will have the greatest and most lasting effect — and builds that case around Families First’s three core impact areas:
The Vance Center for Behavioral Health — providing critical mental health and behavioral health services to individuals and families who need them most.
Navigator Services — Families First’s signature care model, which connects families with the wraparound support and resources needed to build lasting resiliency.
Parenting & Adoption Support Services — strengthening families at their foundation through education, support, and expert guidance for parents and adoptive families.
Together, these three impact areas paint a complete picture of what Families First does and why it matters — and the brochure presents them in a way that is compelling, clear, and designed to move a reader to act.
Design in Service of Mission
There’s a particular satisfaction that comes with design work that has real stakes — where the quality of the materials can directly influence the resources an organization has to do its work. The Navigating the Future campaign is asking Georgia’s most generous donors to help chart a bold course forward for Families First and the families they serve. It was an honor to help give that campaign a visual identity worthy of the mission behind it.
