Trifold Brochure & Single Page Flyer
When I completed the logo design for the Families First Parenting Time program, I knew the brand had real potential to shine once it was put to work across printed materials. That moment arrived with this project: a trifold brochure and a companion single-page flyer designed to communicate the program’s mission clearly and compellingly to the families and individuals who need it most.
The Parenting Time program is a meaningful one — a 90-day initiative offering educational seminars, case management services, mediation support, and legal guidance to help custodial and non-custodial parents work together in the best interest of their children. Getting that message right, in a format that people will actually pick up and read, matters.
The Trifold Brochure
The trifold brochure is the centerpiece of this project and the more comprehensive of the two pieces. Designed to be distributed to prospective program participants, it needed to do several things at once: educate, engage, reassure, and motivate action — all within the compact real estate of a folded brochure.
Imagery that connects. One of the most deliberate choices in the brochure design was the photography. Warm, authentic images of families — fathers with their children, parents together, families at their best — run throughout the piece. For a program specifically focused on helping parents strengthen their relationships with their kids, the imagery had to feel genuine and representative. These are real families, real moments, and real stakes.
Infographics that inform. The brochure incorporates clean, easy-to-read infographics to present key statistics about legitimation and paternity in Georgia — data that helps readers understand the scope of the issue and the importance of the program. Well-designed infographics make complex information accessible and memorable, and they give the brochure visual variety that keeps the reader moving through the piece.
Clear program information. The brochure walks readers through what Parenting Time provides — Mediation Support, Visitation coordination, Legitimation services, Individual Sessions, and Group Education Classes — in a structured, scannable format using the program’s iconography to guide the eye and organize information intuitively.
A call to action that’s easy to act on. The “Get Started Today” section closes the brochure with everything a reader needs to take the next step: phone number, website, QR code, and program availability by Georgia county. No friction, no guesswork — just a clear, welcoming invitation to reach out.
The Single Page Flyer
The single-page flyer is a focused, streamlined companion to the trifold — designed for situations where a full brochure isn’t practical but the program still needs to make an impression. Think community bulletin boards, resource tables, waiting rooms, and quick handoffs.
The flyer distills the most essential information from the brochure into a single sheet: the Parenting Time logo and program overview, the Access & Visitation and legitimation information, the five service areas, and the full contact and availability details. Every element of the established brand — the green and white palette, the Families First identity, the clean typographic hierarchy — carries over seamlessly, so the flyer feels like a natural, cohesive extension of the broader program materials.
A Growing Brand Family
This project is the latest chapter in a growing body of work for Families First — a client relationship that now spans the Navigating the Future major gifts campaign, the Partners in Parenting course materials, and the Parenting Time logo. Each project builds on the last, and it’s deeply rewarding to watch these brands grow and find their audiences.
The Parenting Time program serves families navigating some genuinely difficult circumstances. These materials exist to make it easier for those families to find the program, understand what it offers, and take that first step. That’s design work worth doing.
