My client, BriefCam® (BriefCam.com), commissioned a white paper highlighting the ROI benefits of their advanced video surveillance technology across various industries. While the report contained valuable information, they needed compelling graphic design to grab attention and drive readers to explore it.
To achieve this, I created a one-pager that distilled the key takeaways into a visually engaging format. I designed simple, impactful infographics to highlight key facts and figures. These graphics were repurposed into a banner ad campaign, social media posts, email signatures, and PowerPoint slides.
The graphic design elements supported an awareness campaign for the white paper. BriefCam promoted it through targeted banner ads, social media posts, and team-wide updates to email signatures and presentations. These cohesive design efforts boosted engagement and increased visibility among BriefCam’s clients and prospects.
