The holiday season always starts early for me, as I begin discussing holiday greeting designs with clients around September. One of my favorite projects every year is working with the Klem Group (klemgroup.com) on their legendary holiday greeting. Their creative themes in the past have included Barbie, movies, and news headlines.
This year, the theme was 80’s/90’s fitness—and we delivered big! The card’s design mimics the look of vintage fitness VHS tapes, featuring the Klem Group team on the cover in their best workout gear. Inside, each team member is introduced in a power pose. The design also includes a gatefold panel that opens to reveal the principal, Eric, as six iconic fitness personalities.
Graphic design projects like this make the season exciting, and I can’t wait to see what they plan for 2025!
