The YMCA of Meeting Waters in Vermont recently needed a complete website design overhaul to align with the refreshed national YMCA brand. Their previous site had fallen behind—not just in style, but also in functionality. It lacked the vibrant brand colors, updated photography, and messaging now associated with the YMCA, and more critically, it didn’t effectively showcase the wide range of programs and services offered to their community.
Our goal with the new website design was to bring the local branch’s digital presence up to date while making the site significantly more engaging and easier to use. The homepage now features richer, fuller colors, dynamic imagery, and a layout that immediately communicates the YMCA’s impact and offerings.
The improved website design also introduced a more intuitive structure, allowing users to quickly find and explore programs—from youth camps to healthy lifestyle classes—through well-organized pages and clear navigation. For example, the updated Camps section not only highlights available programs but also includes detailed pages for each camp, helping users access all the information they need with ease.
This project is a great example of how thoughtful website design can improve both brand alignment and user experience, creating a digital hub that truly serves the community.
This project was done in collaboration with Paragon Digital Marketing.
