The Atlanta Freedom Bands (www.atlantafreedombands.com) are continuing their concert band season with the second performance in their three-show series, Georgia On Our Minds. For this season, we’ve taken a thoughtful approach to designing graphics for event promotion that creates a unified visual identity across all three concerts while still giving each show its own distinct personality.
Designing Graphics for Event Promotion with Consistency
Because the season shares an overarching theme, we developed a consistent illustration and design style that ties the full series together. This approach helps audiences immediately recognize the concerts as part of one connected season, strengthening branding and building excitement from show to show.
The first concert, Holidays on Peachtree Street, focused on Atlanta and its most iconic street. With Georgia On Our Minds, the scope expands beyond the city to celebrate the music, culture, and people of the entire state.
Custom Illustration for Concert Promotion
To support the event promotion, I created a custom illustration featuring some of Georgia’s most recognizable landmarks, including the Blue Ridge Mountains, Tallulah Gorge, the Etowah Indian Mounds, the Little White House, the Okefenokee Swamp, Tybee Island, Fort Pulaski, and more. The artwork captures the spirit of the program while giving the concert a bold and engaging visual centerpiece.
Event Promotion Across Every Platform
Once the illustration was complete, we applied the design across a full suite of promotional materials. These graphics were used for posters, postcards, social media content, and additional marketing pieces—ensuring a cohesive and professional look across every touchpoint.
This project is a great example of how designing graphics for event promotion can elevate a concert experience, build recognition, and inspire audiences to attend and engage with the season as a whole.
