Yeamon Coffee is a new craft coffee brand, specializing in 100% pure Jamaican Blue Mountain Coffee. The name obviously is inspired by the islands from where the beans are from and the logo is a direct extension of that. The client wanted to incorporate the company initials (YMC) and also showcase the mountains where the coffee beans are grown. Since this was a new consumer brand that was going to launch and grow fast, we wanted to create a very comprehensive brand package that would help guide the visual identity of the brand as its introduced in the marketplace. To that extent we created sample billboards, poster, merch and coffee cups. We “dreamed big” and also thought through environmental graphics to explore how the brand would look inside a retail location and also what that retail location would look like on the outside. Also, because it was a new brand with lots of meetings on the horizon, we created a PowerPoint template that was all focused on what makes Yeamon Coffee unique.
